Create Your Social Media Visual Plan with One Simple Icon

Feeling stuck on what to post? You’re not alone—and I’ve got a creative solution for you. In this mini-lesson, we’ll explore how to use the Mini Visual Mapping Cards to spark fresh content ideas and plan your next round of social media posts with clarity and ease.

One of my favorite templates is built around a single, powerful image: the phone icon. From this simple shape, you can map out an entire Social Media Visual Plan—whether you're creating for yourself, your team, or a client.

🖼️ How to Create Your Social Media Visual Map

Here’s a simple, five-step visual process to guide your planning session:

1. Start with a Phone Icon
   Draw a phone shape in the center of your page to represent your digital presence.

2. Divide into Sections
   Split the screen into 3–6 sections, like content blocks or categories.

3. Add Titles + Mini Icons
   Label each section with a content type or theme. Add mini icons for visual clarity.

4. Color in the Details
   Use colors to distinguish between sections and bring your map to life.

5. Brainstorm Content Ideas
   Fill in each section with post ideas, inspiration, or a weekly schedule.

💬 Coaching Questions to Guide Your Content Strategy

As you fill in your visual map, use these questions to get clear on your goals and approach:

🎯 AUDIENCE

• Who are you creating content for?

• How old are they?

• Where do they live or work?

• What platforms are they using?

⏰ TIMING

• What time of day do you post?

• How often do you share content?

• Are there upcoming events, launches, or seasons you want to align with?

🎨 CONTENT FORMATS

• Are you focusing on photos, Reels, videos, or carousels?

• What type of posts get the most engagement from your audience?

💡 CALL TO ACTION

• What do you want your audience to do?

  • ❤️ Like

  • 💬 Comment

  • 📩 DM you

  • 🔗 Click a link

🌟 Why This Works

Using visual tools like this helps you step back and see the big picture. Instead of scrambling for ideas day by day, you can create a strategic and visually inspired plan that aligns with your audience, your brand, and your goals.

Ready to create your own? Grab your sketchbook and get started—or try this activity in your next team meeting or content planning session.

📌 Bonus tip: This also makes a great warm-up exercise during visual facilitation trainings or creative workshops!